Search Notification - details

Invitation - Rosé - 2027 Summer Campaign

Product Line: Specialty Product

Created by:     Société des alcools du Quebec.

Received Date:   2026/07/07

Expiration Date:   2026/09/03

Treatment Fee: $254,75

Notes:             

The Société des alcools du Québec (SAQ) encourages you to submit offers for specialty products in response to this invitation for seasonal products to be sold during the 2027 Summer Campaign.

Your spontaneous offers must be prepared and submitted online, must include a C$254,75 non-refundable credit card payment for each offer and must be received by September 3rd, 2026, at 11:59 p.m. Eastern (Montreal, Canada) time.

IMPORTANT

All offers in response to this invitation must be submitted in the Catalog of Offers as spontaneous offers (OS) before the above-mentioned deadline. The code ROSE27 must be entered on the Product and Offer page, in the Other - Remark section.

This invitation has two parts: the SUMMER CAMPAIGN (subject to execution fees) or selection for passage in NEW ARRIVALS. For offers to be considered for the SUMMER CAMPAIGN, the code ROSE27 must be entered on the Product and Offer page in the Other - Remark section.

Products that were part of the 2026 Summer Campaign will automatically be considered for renewal. The top performers will be notified in late October if they are selected for 2027.

If the product cannot be ordered on the planned date for any reason not attributable to the SAQ, the SAQ reserves the right to cancel the selection.

Any false or incorrect information included in the offer, any changes made once the product has been selected or any failure to meet the various deadlines may result in the offer being withdrawn.

The SAQ is seeking approximately NINE (9) new products. The offers must meet the following criteria:

FIVE (5) seasonal rosé table wines for NEW ARRIVALS

Format: 750 ml

Requested origins: Only wines from the following appellations will be considered:

-          WO Stellenbosch Rosé, WO Swartland Rosé (South Africa)

-          Spätburgunder Rosé Qualitätswein (Germany)

-          AOP Bordeaux Clairet (Bordeaux, France)

-          Etna Rosato DOC (Sicily, Italy)

-          AOC La Côte (Vaud, Switzerland)

Vintage: 2026

Retail price: Mid-range

Only wines certified as organic, sustainable, or fair trade under a certification recognized in Quebec will be considered.

Asset: Lightweight glass bottle (420 g or less for a 750 ml bottle)

Target quantity per selected product: 100 to 200 cases

FOUR (4) rosé table wines for the SUMMER CAMPAIGN

Format: 750 ml

Requested origins: Only wines from the following appellations will be considered:

-          IGP Toscana Rosato, IGP Terre Sicilienne (Italy)

-          Gamay Rosé - Vin de France (France)

-          Wine of Hungary (Hungary)

-          IG Mendoza Rosé (Mendoza, Argentina)

Vintage: 2026

Price: Entry-level and mid-range

Complementary offers to the current assortment

Only wines certified as organic, sustainable, or fair trade under a certification recognized in Quebec will be considered.

Lightweight glass bottle (420 g or less for a 750 ml format)

IMPORTANT: Enter code ROSE27 in the "Others, Remark" section

Target quantity per selected product: 500 cases or more.

Promotional investment for the SUMMER CAMPAIGN

The promotional budget used to cover the display and promotion costs is 20% of the supplier price per actual case and must be entered on the "Product and Offer" page, in the "Other, Remark" section of the offer

Pre-selection

For the summer 2027 campaign, a pre-selection of up to 70 products will be made before the tasting, based on the following criteria:

- Recognition of the product: Prizes, medals, media (20% of weighting)

- Product: Sales volume in other markets, Canada and Quebec (15% of weighting)

- Brand: Sales volume of the brand in other markets (15% of weighting)

- Brand: Sales volume of the brand in Quebec (15% of weighting)

- Supplier: Supplier's sales volume in Quebec (15% of weighting)

- Organic certification and/or sustainable sustainability certification (10% of weighting)

- Lightweight glass (10% of weighting) (mandatory for products other than Cellier Space products)

Order

For the selected products, a purchase order will be issued in the last week of November 2026. Suppliers will have 30 days after the purchase order date to prepare the order for shipment.

When the SAQ issues an order, if the product is not ready for shipment within 30 days, it may affect the product's being part of the seasonal campaign and/or the product release date in stores.

Container and packaging

No product in ceramic-type bottles or with overpackaging (e.g. plastic sleeve, cord) will be accepted.

All aluminum containers have been included the expanded deposit system since November 1, 2023. All plastic containers have been subject to a deposit since March 1, 2025. All glass and multilayer cardboard (Tetra Pak-type aseptic) containers will be subject to a deposit beginning March 1, 2027.

_________

1. Containers recyclable in Quebec: glass, aluminum, aseptic multilayer cardboard (Tetra Pak-type) and PET (#1), HDPE (#2), LDPE (#4) and PP (#5) plastic.

2. Multipacks recyclable in Québec: cardboard and PET (#1), HDPE (#2), LDPE (#4) and PP (#5) plastic.

3. Overpackaging: This refers to packaging that does not meet a requirement or serve a function deemed necessary for the manufacturing, packaging and/or transportation processes, product protection or consumer information.

Samples

Samples will be requested only for pre-selected products.

For suppliers from the southern hemisphere: the vintage of the requested sample must be 2026.

For supplier from the northern hemisphere: the vintage of the requested sample must be 2025.

Sending the wrong vintage, providing tank samples or not adhering to the schedule will result in the offer being automatically rejected.

Price

Refer to the Purchasing and Merchandising Policy, chapter 5 - Product Purchasing, section 5.2 - Price.

Exchange rates

The applicable exchange rates for this invitation are the most recent published on July 19, 2026.

Currency   Country of origin   Currency   Standard rate

CAD           Canada                 Dollar         1.0000

USD       United States            Dollar         1.3538

XEU         Europe                    Euro           1.5705

To submit a product offer, you must:

• Access the SAQ-B2B portal

• Access the SAQ Catalog of Offers

• Click the Create a Spontaneous Offer

• Fill out the offer form and submit it online.

If you do not have an account on the transactional website, you can create one free of charge, on the section Subscribe. This will allow you to submit offers.

Specific requirements

A) Certified organically farmed products

As of May 26, 2025, all organic import orders must be accompanied by their organic certificate in accordance with the import requirements of the Canada Organic Regime to be accepted by the Canada Border Services Agency.

Imported products bearing the ORGANIC claim or any other such name must meet the requirements of the Canadian Organic Products Regulations.

Products from Quebec bearing the ORGANIC designation or any other name of this nature must meet the requirements of the Conseil des appellations réservés et des termes valorisants du Québec (CARTV)

For all products identified with an organic and/or biodynamic particularity, the certification body must be registered on the "Sustainable and other development" page, and the certificates must be deposited.

The products must have a sufficient shelf life to ensure that they are marketed within a reasonable time (we estimate this to be at least 1 year from the time the order is collected).

B) Fair trade-certified beverage alcohol products

Producers submitting a fair-trade product must have the appropriate licence allowing them to market the product as certified by an approved fair-trade body.

A fair-trade logo must appear on the product bottles. The name of the certification body (Transfair or Fairtrade) must also be entered in the Product and Offer page in the Other - Remark section of the submission form. Proof of certification will be required later.

C) Environmental claims

Producers submitting a product with an environmental claim must comply with the standards of the Guide for Industry and Advertisers of the Canadian Standards Association (CSA).

When a new product is selected, the supplier must complete the Environmental Claim - SAQ Responsibility Charge form.

Conditions

The SAQ reserves the right not to accept any of the received tenders, to cancel this invitation and reject all tenders, with no compensation to the tenderers and without the SAQ's being held liable for any costs or losses incurred by the tenderers.

The SAQ considers that any omission, abstention, inaccuracy or instance of non-compliance with one or another of the provisions of this invitation will render the tender unacceptable and may result in the cancellation of the offer.

No changes will be allowed once the invitation is closed.

Any false or incorrect information included in the offer, any changes made after the product has been selected or failure to meet various deadlines may result in the withdrawal of the product.

The SAQ is not bound to accept a tender for a product even if the product meets a specific requirement specified in this invitation.

The SAQ will not assume any expenses incurred by the recipient of this invitation to prepare and submit its offer.

All submitted offers, all documents and all other items received during the processing of the offer become the exclusive property of the SAQ.

If, at the end of the evaluation of the offers, its product is selected, the supplier must commit to complying with the applicable conditions of the Purchasing and Merchandising Policy.

To avoid possible confusion, please wait for the SAQ's reply and instructions before sending the required labels and samples.

Only the French version of this invitation has official value. In the event of any discrepancy between the (official) French version and the English version, the French version shall prevail.

For more information on how to fill out the form, please contact the Business Relations Assistance Service (SARA) at 514 254-2711 or through the Contact Us online form available in the Partner Hub section of the SAQ.COM website